ODDA 29 Carlos Canela, Alex Sánchez de Mora, Francisco Faria, and Mergim Shaban - Main cover

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The official launch is on October 3rd in Paris, stay tuned!

Celebrating love, respect, and the maturity to understand the difference between the needs and actions of those beside us, whether in a professional or personal environment, will ultimately determine the path we follow in life. The Way We Are explores culture in our way, a way I would like to call a universal understanding: the culture we are living, the culture of the past that continues to nourish our taste and style today, and the actions we are taking to shape the future ahead of us.                      

This new issue reflects a different way of telling fashion. I have been doing this job for nearly 15 years. I have seen dramatic changes in how we operate, how we perceive communication, and in the tools we use to send messages through imagery and concepts. But at the end of the day, fashion is an industry built on friendships, on respect for each other’s vision and voice, an industry where the human side cannot be avoided. Because at the end of the day, we all want to be surrounded by those who understand us, make us feel good, listen to our needs, and work together to make things happen.

With Issue 29, we are seeking versatility, starting with our covers. We offer two different points of view of our cover entrepreneurs, and we take the opportunity to look back at the “golden era” of music, when pop icons were elevated to gods and goddesses, and their talent was irrefutable.

On the other side of the coin, we find Carlos Canela, Alex Sánchez de Mora, Francisco Faria, and Mergim Shabani. These names may not be familiar to many, but they reflect how we live today, especially in the creative world and in fan culture. The four, besides being very close friends, are some of the most prolific fashion entrepreneurs working today. They may not have the biggest numbers on social media, but they reach a wide audience that generates profit for them and their clients. Collaborating with brands from Prada to Maserati, while also offering a new vision of masculinity, we explore more about their origins. 2025 is the year of “the debuts” in fashion.