Barney Tam - Pride 2025 #wrap 3

After a year of hiatus releasing ODDA Pride as we did back between 2021 and 2023, we felt it was the right time to return and release a new drop. 2025 is the year we can see how families are getting erased from their homes, how the rights for the Queer and Trans community are practically gone, and how the prosecution for freedom is in a halt. 

ODDA Pride was born as a light of joy and distraction, a message of freedom and self-love. It is not about nudity, not about sex, it is not about provocation, it is all about being yourself, providing a ray of light to those unable to be who they are, as well as embracing our bodies and how our mind controls more our actions than any articulation, we can move with our thoughts.

We celebrate people for who they are, unapologetically. Being comfortable in your own skin takes time and courage, but today we can honour self-acceptance through the arts, music and fashion. Pride is a reminder that being who you are and celebrating it will keep opening horizons and lighting up lives. 

For this series we embrace a contemporary approach to nudity, a message where still images and art somehow are interconnected. 

With a series of different products to be released, we seek to connect with you deeply as well as we are opening a door to a future where our point of view will expand supporting the Queer and Trans community, and always embracing freedom, in all different ways. 

First in line for #ODDApride we have model Barney, he’s from Hong Kong and lives in London. Barney’s trajectory started not long ago as a model, nowadays he is working towards building his career and connecting with acting, he’s a lover of good food and deeply embracing music and his persona enjoying every single moment. As the very first time Barney exposes himself this way, he celebrates authenticity, acceptance and boldness, also in his own words: “It is not our differences that divide us. It is our inability to recognize, accept, and celebrate those differences.”

Barney can be found as a wrap cover, available from today in our e-commerce and a series of posters will be released from July 8th online and in a POS to be revealed. 

For the very first time, we are offering different sizes for every drop. The wrap cover will be available not only in ODDA’s sizing but also you have the chance to choose between another three sizes (64x30 - 64x45 - 64x60). This gives you the chance to choose where you want to place the cover and not necessarily to be ODDA. Regarding the poster's sizes, more information will be out on July 8th.

Stay tuned for more and order BARNEY now in our e-shop. Link in bio. 

*Limited edition.
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